The creator finds satisfaction in creating something that first didn’t exist, I also love control and desire freedom. It inspires people to feel creative and to pull out the best from their selves. He feels accomplished when he gets the final result he had in mind. The creator is the most used archetype for the art, design, IT, and marketing sectors.
Objectives: Creating value that lasts over time.
Strengths: Creativity and imagination.
Weaknesses: Fears mediocrity.
An example of the creative archetype: Apple’s “Think different” campaign was launched with the goal of repositioning the brand as a creative and visionary force in the market. The campaign conveys the message that Apple is not only a product, but a philosophy and a lifestyle, which encourages people to challenge the status quo, express their individuality and liberate their potential. The campaign also creates a sense of belonging and loyalty among consumers, who also feel proud and inspired by the Apple community.