- The explorer
The explorer is characterized by the great tendency to want to leave his comfort zone and the daily routine of life. He is courageous, adventurous and loves to test himself with always new challenges. He loves to travel and challenge the boundaries of modern life. In fact, he tends to be averse to social conventions. It is the ideal archetype for extreme sports, technical equipment, automotive and adventure travel.
Goals: Freedom, independence and having new experiences.
Strengths: Adventurous spirit, autonomy, courage..
Weaknesses: Fear of conforming and being trapped.
Example of the explorer archetype: Here Hal Koerner is racing The North Face Tour Ultra-Trail du Mont Blanc, a message dedicated to all those who are curious to explore their limits. The values communicated are: resourcefulness, courage, audacity.